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Marketing Acceleration: Become and Expert to Reel 'Em In! Business Articles | April 26, 2007 Experts are sought after Randall Cunningham Eagles Jersey , are well known, command higher fees and get more business with less effort. The media calls experts to get quotes for articles. Associations call them to speak at their events. People remember them. And, better yet - the more you enhance your position as an expert, the more referrals you will get. Author Wendy Maynard offers powerful tips about ways to enhance your reputation as the authority in your industry.
Experts are sought after Womens Clayton Thorson Jersey , are well known, command higher fees and get more business with less effort. The media takes the time to contact experts to get quotes for articles. Associations call them to speak at their events. People remember them. And, better yet - the more you enhance your position as an expert, the more referrals you will get.
Becoming an expert is no accident - it takes hard work that follows strategic planning and ongoing effort Womens Shareef Miller Jersey , but it is a crucial part of your marketing if you want to customers to seek YOU out. Get known as the go-to guy or gal in your field. The more well you are known, the more prospects will trust you before they even talk to you. And your customers are proud to work with you because you are the authority.
Here are a few things that can help you to position yourself as an expert:
- Write articles for industry magazines and online directories.
- Start a blog and update it regularly.
- Write a book.
- Begin podcasting to your audience.
- Ask for customer testimonials to include with your marketing materials.
- Become a public speaker.
- Give radio interviews.
- Send press releases to your local media.
- Write a page on your website explaining what you have done to become an expert.
Remember, the first step is to believe in your own expertise. People will perceive you in alignment with the way that you present yourself. And, it starts in your own mind. When you believe in yourself as a capable Womens JJ Arcega-Whiteside Jersey , valuable provider of a service, your audience will also perceive you as an expert. Are you confident in your own values and abilities? If not, what can you do to grow your skills and your self-esteem?Then, make sure you are walking the walk of an expert. Everything you do should reflect your expertise. Make sure you dress well. Don't show up to at a meeting late. All of your marketing materials should be professionally designed and consistent. Be professional in the way you act with prospects and customers - provide excellent customer service always. If you have employees Womens Miles Sanders Jersey , they are also an extension of your expertise so make sure everyone and everything that represents your company shines.