The Chicago Cubs are 10 Ws away from winning the World Series and ending the longest championship drought in sports.And with each win, the W will play a larger role.As the Cubs have gone back to their winning ways, the team has invested big in the 23rd letter of the alphabet, and Cubs fans feel like waving a flag with a W on it is now an essential part of fandom.The W might seem like a relatively new thing, but its actually as old as the ivy on Wrigley Fields outfield wall.William Wrigley Jr. had purchased a transportation company called Wilmington Transport, whose logo was a big W. In the early 40s, a flag appeared on the scoreboard with a W or an L to give Cubs fans who had not gone to the game an indication of the result that day at the park.The Cubs first trademarked the W for use on flags in 2006, but not getting out of the division series in the playoffs made it hard for the Cubs to push the W too hard. That all changed in 2015, when the Cubs established themselves as one of the best teams in baseball.In the summer, we took a look at what others were doing, said Alison Miller, the Cubs vice president of marketing. We really liked what the Kansas City Royals did with Take The Crown, and thought the Golden State Warriors phrase Strength in Numbers was also smart. But we also looked at our own assets and knew we had the W flag.In September of last year, the Cubs filed for four trademarks to the W covering virtually every possible merchandising occasion. In their run to the National League Championship Series, the city embraced the letter.This year, it has only grown.Our official partners have aligned themselves with it, Miller said. Dunkin Donuts has a W donut for sale, American Airlines has sponsored our W rally towels and blanketed OHare, and Advocate Health Care has made W onesies available to babies born in their hospitals in October.You can also now get a deep dish pizza from Giordanos with Parmesan arranged on top of the sauce in the shape of a W.That the W has been so embraced has been something Miller has enjoyed.We were playing the Cardinals, and I remember sitting at the game with my dad, and when we won, people started taking out their W flags and waving them, Miller said. This has become a marketers dream.Its not just W flags. On Friday night, at Game 1, the Cubs and their retail partner Levy, rolled out a full line of apparel available at Wrigley including shirts and sweatshirts.Theres no doubt the Cubs can sell plenty of Ws. But picking up the ones you cant buy, and can only earn on the field, will be more valuable in the long run. Nike Air Zoom Pegasus 35 Sverige . The team also announced Tuesday that the Braves will wear a commemorative patch on the right sleeve during the season. The patch, shaped like home plate, carries the number 715, Aarons autograph and a "40th Anniversary" banner. Nike Vapormax Billigt . Vettel was 0.168 seconds faster than Red Bull teammate Mark Webber around the Suzuka circuit. Mercedes driver Nico Rosberg was two tenths of a second off Vettel. "The car balance is decent, but I think we can still improve," Vettel said. http://www.airvapormaxsverige.com/vapormax-flyknit-rea/dam.html . Newcastle dominated in the early stages but City weathered the storm and then raised its game in extra time. Negredo broke the deadlock from close range after a simple move in the 99th minute before Dzeko took the ball round goalkeeper Tim Krul to seal the victory in the 105th. Air Max Tn Plus Sverige . After a lengthy wait, persistent rain finally forced the postponement of the Nationals game against the Miami Marlins on Saturday night. The teams, and a few thousand fans, waited nearly four hours from the 7:05 scheduled start time before an announcement was made shortly before 11 p. Nike Air Zoom Pegasus 35 Dam . The Clippers were angry about blowing a big lead; the Kings didnt like being in that kind of hole and nearly digging themselves out only to lose. Louisville is united behind?Lamar Jacksons candidacy for the Heisman Trophy. The citys landmarks -- including iconic Churchill Downs -- are lit red in support of the Louisville Cardinals sophomore quarterback.The Phi Kappa Tau fraternity house is red. The Muhammad Ali Center, the KFC Yum! Center, the Louisville Palace theater, the Big Four Bridge, various campus buildings and fans houses ... all red. The whole city of Louisville is red for Jackson.Alli once said, I predict that Louisville, Kentucky, will have another world champion.ddddddddddddJackson is considered an overwhelming favorite to win the 82nd Heisman, but its safe to say the whole city of Louisville will be on pins and needles until the announcement is made at?8 p.m. ET on ESPN/WatchESPN.-- John Wilmhoff ' ' '